Stephen Andrew Stepaniuk is a traveler and a freelance writer and photographer. His work is his brand. With a long successful career, Stephen Stephaniuk shares several ways that you are going to be able to market yourself as a business.
Social media
The first way is to make sure that you are socializing on your business’s social media page. Most of the time, the business is going to use LinkedIn, Facebook, Twitter, and Instagram to allow the business to grow. One each is very unique so you are going to be able to use them in different ways that are related to your business. It is not a good idea to try them all at once, just pick one that you like and go from there.
Content
The second way is to create content on your website that is going to be valuable to the customer. This is because it is the best way that you are going to be able to share information about your products and services. This is going to help you to gain authority as an expert in your field and allow you to get more traffic on your website. But you also need to remember that you might not be the only one who is going to be adding content on your website since other people might have valuable information.
Contests
The third way is to have a contest or giveaway on your social media page. Everyone is going to love to receive a free gift from your company. You need to make sure that you are only giving away products that the customers are going to want. These products are going to help you to gain some goodwill, build the awareness of your brand, and connect with customers that you could get in the future. These products don’t have to cost you a lot of money to help you to get your point across a broad audience.
Advertising
The fourth way is to figure out a variety of ways that you are going to be able to promote the products that you have working on. The method is through a telephone message that is going to play your promotions when you have a customer on hold. The second method is through a window decal that is going to advertise your business. The third method is a bumper sticker that is going to advertise your business while you are driving around town. The last method is through email, you can send out special discounts for birthdays or the holidays.
Media
The fifth way is to use the media as much as you can. This is one of the best ways that you are going to be able to get free marketing. Basically, all that you have to do is to capture the attention of the media channels. You can do something for your community and let the media know what you are going to be doing. Some businesses might be able to create a publicity stunt where you are going to do something crazy to get their attention. You could also sponsor an event where you will be donating your products.
Help
The last way is to help your company by helping other people. You could provide information about your business to other businesses in the community that might be struggling with certain things. You could also assist these businesses like answering any of the questions that they might have about your business. You can find a way to entertain your audience by making them laugh. Therefore, it might be a good idea to think of an advertisement that is going to be funny or touching. This is the best way that the audience is going to be able to remember your company.