When it comes to business there are three fundamentals to grow and stay relevant; branding, marketing, and sales. Without the branding people won’t be able to differentiate you from other businesses, without marketing they won’t know you exist, and without sales, the business will fail. But what if you chose to brand your business one way in the beginning, and later found out that it is not suitable and need to re-brand? Well, continue reading this article where Ismail Sirdah will share five creative ways to re-brand your photography or any other business you’re looking to re-brand.
Branding, by definition, is the ability to create a certain image about a product, service, or business for customers to keep you in mind. This image is created by the logo you select, the name you call your business, the colors you represent, the sayings and phrases associated with your business, and the marketing materials you choose to show your potential customers. So in order to re-brand your business in a creative way, you will have to redesign the aforementioned aspects:
Change or Update Your Logo
Like we mentioned in the introduction, the easiest way to re-brand your photography business would be to change the logo that is shown to the public. Maybe when you started out you opted for a logo that simply showed a camera with the name of your business below it. This is boring. Get a company or logo designer to give you different options that are more abstract and contemporary.
Create Short Marketing Videos
Re-branding does not necessarily have to be changing what you were doing in the past. It can also be doing something new that you had not done. Maybe you were not using videos and the way you’re going to re-brand yourself is to use more videos, more often.
Take Out-Of-The-Box Photos
This is specific to a photography business but can be used for other businesses as well. Once you’ve established yourself, you will be recognized by and will gravitate towards a certain type of photography. The way you can re-brand yourself is by taking photography that is completely out of your comfort zone and what you are used to. People may even prefer these new photos as opposed to the old branding you had.
Do Things You Typically Wouldn’t Do
This fourth way is similar to taking different types of photography, however, it can be something you typically wouldn’t do like vlogging. It’s a different sort of photography where you can travel and see different places, record your daily life, and capture some moments you wouldn’t have captured if you were consciously thinking about it. Let life be spontaneous; your audience will feel more connected as well.
Partner With Certain Companies
Something that will definitely re-brand your business is partnering with other companies. This will put your business in front of a different audience that may have never seen you before.
In conclusion, in this article Ismail Sirdah explained why branding and re-branding are things to keep in mind if you’re looking to keep a business growing and relevant. Branding is summarized as the image that you show existing, new, and potential customers which include your logo, colors, phrases, and marketing material. If you are not satisfied with your current branding, we advise you to think about changing your logo, start implementing video marketing or changing the ones you’re doing, partner with companies to be shown to different audiences, take different photos than what you’re used to, and just be different.